AOCABFE was founded in 2001 as a professional society for agricultural scientists and engineers of Chinese origin living abroad. Throughout its 16 year history, AOCABFE has served a unique role, celebrating professional colleagues of common heritage, while providing mentorship and professional development for students and early career members.
From this interactive session, two key brand elements emerged:
Each of the three circles represents the three engineering disciplines included in AOCABFE’s member community, including agricultural, biological, and food engineers. The union of the these three groups forms a simple sprout shape– a nod to the organization’s focus on farming science and innovation.