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Austin McKinney / Interactive Designer

Orbit

BACKGROUND

Brand identity and interface design for a collaborative project management app concept.

Sometimes I like to create imaginary projects for myself in order to explore new ideas and mediums. Such was the case with Orbit, a collaborative project management app concept I developed in 2019. For this project, I developed a brand identity system as well as an exploratory UI study.

Client

Personal Project

Location

N/A

Project Scope

Strategy
Messaging
Brand Identity
UI Design
PROJECT

The ultimate project management tool.

Having served in project management roles throughout my career, I wanted to envision an app concept that would combine the best features of some of my favorite collaboration tools, such as Asana and Slack. I imagined a product that could simultaneously provide high-level project views for project managers, while also enabling real-time collaboration with features such as timeline views, task assignment capabilities, and instant messaging.

I called this concept 'Orbit,' as I liked the metaphor of several teams or coworkers revolving (or orbiting) around a shared project. Because I knew the brand elements would appear largely in a digital context, I designed a responsive brand identity system, utilizing a simple planet orbit icon that allows for wide flexibility across a variety of applications, from app icons to desktop screens. The color palette includes a warm sunrise gradient against a deep 'space blue.'

In addition to the brand identity system, I also developed several UI explorations, including an on-boarding screen and desktop dashboard view.


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